Memories are fickle. And that has implications in how customers’ emotions drive their perceptions of brands. In this episode, we answer the question: “How do customers’ memories of their emotions toward a brand impact their loyalty to that brand?”
We highly recommend that you listen to episode 129 before listening to this episode.
Click the title below to read more:
Podcast: Play in new window | Download
Subscribe: Google Podcasts | Email | RSS | Subscribe