Data ethics and diversity, equity, and inclusion (DEI) are increasingly critical issues for organizations. In research conducted for our Forrester Wave™ evaluation of customer database and engagement agencies, we uncovered an important mandate for CMOs: The convergence of these two practices is central to a brand’s customer engagement strategy. In this episode we’re joined by VP, Principal Analyst Fatemeh Khatibloo and Researcher Nick Monroe, PhD to discuss why the convergence of data ethics and DEI matters and how CMOs can accelerate this critical new path.
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